Sew, You Wanna Know What to Wear…

Choosing the right outfit for your branding session might seem like a small detail, but it makes a huge difference in how you show up on camera and how your audience connects with your brand. Your clothing communicates personality, professionalism, and tone - whether that’s casual and approachable, creative and bold, or sleek and corporate. The best place to start is by thinking about where your images will be used and who you’re trying to connect with.

If you’re planning to use your branding photos on platforms like LinkedIn or your professional website, a polished, confident look might be the best fit. But if your brand lives mostly on Instagram and targets a younger, more creative audience, something more relaxed or colorful could align better. What matters most is that your clothing reflects your brand’s voice and feels like "you." You want to look like the best version of yourself - not someone you're trying to be.

Colors also play a big role in the overall vibe of your images. Neutrals and tones that align with your brand palette tend to photograph best and are easier to pair with backgrounds and props. Textures, layers, and accessories can add interest without distracting from the message you're trying to send. It’s less about standing out and more about fitting seamlessly into the story your brand is telling.

Comfort is key, too. If you're wearing something that doesn't feel like you or that you constantly have to adjust, it will show. Confidence photographs better than anything else, so pick clothing that makes you feel good in your skin. A branding session is all about capturing your essence and energy, and that begins with what you're wearing.