Headshots Aren’t Just for LinkedIn: How to Use Them Everywhere

We often think of headshots as something you need once every few years for LinkedIn or a staff directory, but a strong, updated headshot can do a lot more for your brand than most people realize. In an increasingly digital-first world, your headshot is part of how people form impressions about you - and your business - before they even speak to you.

A polished, on-brand headshot makes you look professional, confident, and approachable. Whether you're sending an email, pitching to a podcast, applying to speak at an event, or being featured in a media article, that one photo becomes part of your brand's visual story. If your headshot is outdated, inconsistent with your brand, or low quality, it could be working against you.

For small business owners, especially those who are the face of their brand, having a consistent and professional headshot across all platforms builds trust. Your audience starts to recognize you as the person behind the product or service. It adds a layer of familiarity and makes your brand more human.

And it’s not just for online use - your headshot might be featured in printed brochures, business cards, or vendor directories. Having a versatile set of headshots (some vertical, some horizontal, some with clean backgrounds, others in lifestyle settings) gives you more flexibility in how and where you show up. It’s a small investment with long-term value that pays off in visibility and credibility.